Rollerblade® created one of the fastest growing sports in the world and continues to be a leader in the inline skate market. Originally perceived as an off-season training device for hockey players, Rollerblade® pioneered the inline skating boom by transforming inline skates to a widely accepted “lifestyle” product just about anyone can use. Professional athletes, fitness enthusiasts, fun seekers and Rollerblade® employees continue to enjoy the sport and experience of inline skating.
How it all began
In 1980, two hockey playing Minnesota brothers discovered an old inline skate while rummaging through a sporting goods store and decided that this design would make an ideal off-season hockey training tool. They refined the skate, began assembling the first Rollerblade® skates in the basement of their parents’ Minneapolis home and shortly founded the company that would become Rollerblade®. Hockey players, Nordic and Alpine skiers were also quick to adapt Rollerblade® skates to their training regimens after realising how much this type of skating conditioned similar muscles for their other sports.Business grew during the early 80′s, but the inline skate market was still undeveloped and limited geographically. Strategic marketing efforts were introduced in the mid-80′s to position inline skating as a new sport, and grass roots marketing tactics were employed in Miami Beach, FL, Minneapolis, MN, and Venice Beach, CA. During the late 80′s, Rollerblade® expanded distribution through sporting goods retailers. As the decade came to a close, Rollerblade® continued to expand the market further through strategic marketing tactics, aggressive public relations plans, events, competitions, and other activities specific to inline skating; including the trend of aggressive skating.In the early 90′s, demand for Rollerblade® skates was growing globally and international distribution was established. Cross-promotions with major consumer product companies gave credibility to the market and publicity for the sport was at an all-time high as popularity soared and participation grew faster than any sport in history. Great strides in skate technology also helped because it was making skating more accessible to people of all ages and athletic ability.
Leading the way
Rollerblade® is dedicated to creative innovation into every facet of all Rollerblade® products. Our world class testing facility that utilises more than 70 engineers and design specialists to research, develop and test the performance of our products. The machines and processes we implement are engineered for the sole purpose of bringing the best of the unique inline skating experience and highest quality to our customers.
For more than 30 years, Rollerblade® has achieved several industry firsts. Some of them are:
Push-button adjustable children’s skate
Polyurethane boots and wheels
Women’s Specific Skate
Buckle closure system
Wheels with cores
Graduated brake design
Aggressive skate/stunt skate
Award-winning braking system Advanced Braking System (ABT)®
Liner with temperature regulation material.
Rollerblade® continues to introduce innovative technologies and marketing programs to share the experience of inline skating. Everything in life always has room to improve and Rollerblade® takes no exception to this. Product feedback and communication with customers are proof that engaging in an intimate conversation in the present will ensure a longer, healthier life for the future. As more people discover the health, transportation and social benefits of skating, it will continue to grow in popularity and reinforce how skating can be integrated into everyday life. What are some of those benefits you ask? It burns as many calories as running, has less impact on the joints, exercises the whole body, can save gas money, have a calming effect, offers a great way for sight seeing certain cities and it bestows a feeling of exhilaration that can only be experienced inline skating. This is why Rollerblade® will always strive to provide “a better skate.”
OUR MOSTLY EVERYTHING LIFETIME GUARANTEE: All of us here at Rollerblade®, maker of the best inline skates in the world, are skaters and know how important it is for our products to perform and hold up to expectations. If you have purchased a product from us that is not meeting any expectations or levels of contentment, contact us and we’ll work it out. Our goal is get you rolling again.
This is a demo store for testing purposes — no orders shall be fulfilled.